And, The Winner Is…

Oscars 2015, Halo Pet Treats, Dogs

As you settle into your cozy couch tomorrow evening for The Oscars and take your bets as to which nominees will win the 2015 Oscars Awards, know that there are more winners than the people you see on your television screen.

Oscar gift bags are usually filled to the brim with luxury goods for celebrities to try, fall in love with, and hopefully endorse. But, for the second year in a row, this year’s  “Everybody Wins at the Oscars” gift bags for the top 5 non-winning nominees  in each category will include a certificate for 10,000 meals — a whopping 6k worth of pet food–to be donated to the shelter or rescue organization of the celebrities’ choice, thanks to Halo and

The Swag Bag craze started more than 16 years ago by LA-based marketing agency Distinctive Assets. Bags typically focus on luxury and leisure items (MAAZ Luxury Hair Care products, LG Tone INFINIM wireless headsets, Haze Vaporizers, Slow Watches, Steamist Total Sense Home Spa System, personal training sessions, first class vacations). This year’s $6,200 donation of Halo Spot Stew and their new line, Vigor, however, is aimed at helping the celebrities give back to animals in need.

Halo, Purely for Pets, is a natural pet food company that is co-owned by TV Host Ellen DeGeneres. The company has been around for 25 years and donates 1.5 million meals to shelter pets annually in partnership with and was created by 18-year-old Mimi Ausland back when she was 11, and is now one of the top five most visited animal rescue sites in the world. They’ve donated 13.6 million meals to over 200 shelters, rescue and food banks across America. is an independent 501(c)(3) charitable organization devoted to improving the health and well-being of people, pets, and the planet. GreaterGood has given over $30 million to charity partners and programs  around the world.

Last year, Halo and donated 200,000 meals to animals in need on behalf of Oscar nominees like Julia Roberts and Meryl Streep.

Amazing work is being done by these companies and many more around the world. I encourage you all to #FeedItForward by contributing to your local shelters and rescues.

You can help feed the animals by playing Bow Wow Trivia over at— where the animals get a meal, whether you win or lose!

If you’re in Canada, be sure to visit the National Cupcake Day website and make a donation to a local fundraiser  by February 23rd to help support Canadian SPCAs and Humane Societies.

Let us know who you think will win tomorrow night in the comments below!

2015 Nominees in Top 5 Categories
Best ActressMarion Cotillard
Two Days, One NightFelicity Jones
The Theory of Everything

Julianne Moore
Still Alice

Rosamund Pike
Gone Girl

Reese Witherspoon

Best Actor

Steve Carell

Michael Keaton
Birdman or (The Unexpected Virtue of Ignorance)

Bradley Cooper
American Sniper

Eddie Redmayne
The Theory of Everything

Benedict Cumberbatch
The Imitation Game

Best Supporting Actress

Patricia Arquette

Laura Dern

Keira Knightley
The Imitation Game

Emma Stone
Birdman or (The Unexpected Virtue of Ignorance)

Meryl Streep
Into the Woods

Best Supporting ActorRobert Duvall
The JudgeEthan Hawke

Edward Norton
Birdman or (The Unexpected Virtue of Ignorance)

Mark Ruffalo

J.K. Simmons

Best Director

Alejandro G. Iñárritu
Birdman or (The Unexpected Virtue of Ignorance)

Richard Linklater

Bennett Miller

Wes Anderson
The Grand Budapest Hotel

Morten Tyldum
The Imitation Game


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